Designs for the Better World

red dot design concept award 2009

red dot design concept award 2009 winner

I can’t believe I won the red dot design concept award for the Looking Glass concept!! (I added some photos of the awarding ceremony on my Flickr.)

First of all, let me thank Radhika Seth (for everything), Mika Ueno and *momoc (for beautiful photos), Takashi Yamada (for first picking up and naming this gadget), Regina Teh (for inviting me for the competition) and my family (for letting me keep doing this crazy hobby).
This is really exciting for me because it’s the first award I won since I became a designer.

I added some new images and fixed a few old ones.

future of internet search augmented reality

future of internet search augmented reality

future of internet search augmented reality

future of internet search augmented reality
Dragging stuff like a building floor to see its floor map would be useful and fun.

future of internet search augmented reality

future of internet search augmented reality

future of internet search augmented reality

future of internet search augmented reality

future of internet search augmented reality

And here’s the presentation sheet I submitted to the red dot.

future of internet search augmented reality presentation

future of internet search augmented reality presentation

future of internet search augmented reality presentation

I also appreciate all the support I’ve got from the readers and magazine/newspaper editors who wrote articles of this gadget.
I’m planning to attend the award ceremony on November 24th in Singapore, so anyone who happens to be there, please talk to me. I’ll post some photos on my Flickr if I can shoot good ones there. And of course I’ll keep twitting in Singapore, too.


57 responses

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  2. Wow! Congratulations! You deserve a lot more recognition.

    September 5, 2009 at 12:33 am

  3. Awesome! And so justified! Congratulations!

    September 5, 2009 at 1:08 am

  4. Marcelo Peralta

    Congratulations !!! very well deserved !!!

    September 5, 2009 at 1:23 am

  5. Awesome! I totally agree with the others that you so totally deserved the award! Your designs are awesome!

    Need someone to take you around Singapore when you are here?

    September 5, 2009 at 1:56 am

  6. Congratulations!

    September 6, 2009 at 12:19 am

  7. Hi Mac,

    We spoke before, do you remember me? Anyways a big congratulations on the win, you deserve it!

    I will also likely be there, please email me at so that we can plan to meet up and a drink perhaps?

    Talk soon.

    September 6, 2009 at 2:21 am

  8. It’s about time yo win something! Congratulations 🙂

    September 8, 2009 at 4:23 am

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  10. Truely awesome bit of kit!

    September 10, 2009 at 6:36 pm

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  12. Jasper

    Wow, congratulations Mac! If this doesn’t kickstart your professional career, I don’t know what will!

    The improvements in pattern recognition and molecular nanotechnology (the end point of miniaturisation) that will make augmented reality devices like yours possible, will inevitably make them obsolete soon afterwards. When you find these in the bargain bin at your local supermarket, you can be sure that 200 dollars will buy you something even more awesome!

    Let’s say a handheld device held at 30 cm from your face occupies around one third of the surface of your retina. That leaves two thirds stuck with sensing boring old ‘real’ reality, even though probably the most part of your visual cortex is processing virtual reality because you are concentrating on the device. Glasses, and especially contact lenses with retinal lasers (, allow you to devote your whole visual cortex to augmented reality.

    But why stop at just vision (and hearing, if you use earplugs)? Nanobots attached to every sensory neuron in your body could control the transmission of all kinds of information, allowing you to replace every real sensation (i.e. sight, sound, taste, smell and the somatic senses) by a virtual simulation. We might even be able to process completely new sensations which our bodies are not equipped to sense.

    Have you heard of Raymond Kurzweil ( A futurist like yourself can’t afford to ignore his ‘law of accelerating returns’.

    September 16, 2009 at 9:52 pm

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  15. Congratulations, it’s great that all your efforts are rewarded in such a way

    September 25, 2009 at 8:40 pm

    • mac_fun

      Dieter Josten, thank you so much!!!

      September 26, 2009 at 12:15 pm

  16. Pingback: Knowledge Garden - The Rock » Mac Funamizu - gewinnt Red Dot Design award

  17. This is a brilliant idea. I particularly love text scanner and search. Hopefully some day we are going to see this live.

    October 1, 2009 at 7:38 pm

  18. Tomo

    You deserved it!! 🙂

    Keep it up, the world needs people like you.

    October 21, 2009 at 7:27 am

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  20. We have translated and have published for our readers. I hope it it will be interesting will get acquainted with you. (

    November 22, 2009 at 9:26 pm

    • mac_fun

      Alex, thank you very much!

      November 22, 2009 at 9:38 pm

  21. A video related to this concept.

    December 9, 2009 at 4:15 am

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  23. Kan Deng


    We are doing Location Based Service in China and US. Next week, I may visit Tokyo for a conference.

    Amazed to see your design, which is quite inspiring.

    Augmented Reality (AR) is not a brand-new concept. However, due to technical difficulty it has not yet become reality.

    If the real AR is too hard to implement, how about a quasi-AR. Strictly speaking, a quasi-AR is not an real AR, but it looks and behaves similar to an AR.

    December 12, 2009 at 9:04 pm

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  25. you are awesome.

    would like your help on a several projects if your interested.

    cheers, Blaine

    January 1, 2010 at 3:30 am

  26. hi!
    you’ve forgot the key feature: a photo camera 🙂
    good luck in your work, you are great

    January 30, 2010 at 2:15 am

  27. Dude. This is awesome. I think the prize should be funding to develop your concept, cause truth be told – I want one. 🙂

    February 1, 2010 at 9:17 am

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  29. NeoTed

    Very Impressive design!
    I wanna get this one! (in the future…)
    Awesome. you deserved to get the prize!

    I’ve link it to my twitter and blog.

    March 9, 2010 at 11:55 pm

  30. Mac, just stumbled across this and was inspired by your concept. Congratulations on the award. I used one of your images on my site with a credit to you in the title and link back to your site (I hope that is the way the Creative Common License was intended or that was your intention).

    Also, love reading Jasper’s comment too. Best of luck to you Mac.

    March 27, 2010 at 11:40 pm

    • mac_fun

      Shilo, thank you very much. I hope your readers will like it.

      March 28, 2010 at 7:55 am

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    July 6, 2010 at 2:27 am

  37. cool work man

    July 9, 2010 at 8:44 am

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